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From the monthly archives: July 2017

We are pleased to present below all posts archived in 'July 2017'. If you still can't find what you are looking for, try using the search box.

What Elements Can Help Make Your Retail Signage Stand Out?

The signage you display on the exterior of your retail store is extremely important. It needs to be eye-catching to catch the attention of people driving, biking and walking by. But it also needs to be informative, letting these potential customers know what type of business you have and what products or services you offer. Some retail signs are bland and boring, while others are great at doing their job and attracting attention. If you need new retail signage, here are a few of the elements you may want to incorporate to help your sign stand out.

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The Psychology Behind Signs that Draw Customers

A sign is so much more than a way to state existence. If a simple "Food Here" were effective then we would likely have simple universal symbols to represent where to eat and where to buy vehicles and other goods. However, humans like to know that they have choices and to feel like they are making the best one based on their tastes. This is why it is vital that your business has a sign to appeal to your target audience. It may surprise you what goes into making an effective sign to draw customers.

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