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From the monthly archives: November 2016

We are pleased to present below all posts archived in 'November 2016'. If you still can't find what you are looking for, try using the search box.

Becoming the Talk of the Town: Offline Branding

There's no denying that online marketing makes an impact on your  business, although how big an impact might be exaggerated. Internet World Stats reports that 78 percent of the American population is online, and 73 percent of Americans log onto Facebook at least one time each month. While those statistics are impressive, it's noteworthy that there are a remaining 70 million Americans that simply cannot be reached via online marketing. Here are a few steps you can take  to reach that audience and increase your branding power through word of mouth. 

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Stand Out at the Tradeshow!

If you’re looking for a way to grow your business, you may have attended a tradeshow. Typically participants at a trade show have three broad goals: to build brand awareness; generate new leads; and establish relationships. If you want to accomplish these goals, you’ll need to find a way to make your business stand out from the other exhibitors.

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