When you have a brick-and-mortar store, it is essential that you bring in foot traffic. However, this can be very difficult to do if people do not know that your store is there or that you are open. This is the primary reason that you should have signage outside of your retail store but it is important to know how essential it is to the life of your business going forward. These are the main benefits of having retail signage and what makes it so essential to your business.
● You Should Increase Sales - By having retail signage outside of your business, you can actually make more sales. In fact, more than half of all American consumers have said that they have made a purchase because a retail sign caught their eye. If the signage is not there, there is nothing to entice the customers to walk inside and potentially make a purchase.
● You Will Have More Foot Traffic - Not only do you increase the likelihood of a sale but you also increase your foot traffic. The two go hand in hand, and when more people are walking into your store because they noticed the sign, you are more likely to make a sale as a result. Without knowing that the store is there, they may not even walk in the door.
● More People Will Talk About Your Store - Even if people do not immediately walk in when they notice retail signage, it may prompt them to discuss it with someone that they know. In fact, about 75% of consumers have told their friends about a store simply because they noticed the signage.
● Your Store Will Have Better Perceived Quality - A lot of consumers think that the signage of a store is a direct reflection of the quality of the store. If you want people to think that your store is high quality, you need to have retail signage outside. Do not waste money on a bad sign, either, because consumers are less willing to come into a store with bad signage than no signage at all.
There are a lot of benefits you can get when you have retail signage so if you are looking to add some to your business, contact us today.