Having a way to promote your business through all weather and all seasons is vitally important for advertising and getting the word out about your business. Compared to conventional signage, vinyl is a great alternative that is more durable. There are factors that can influence the life of your vinyl even further, though. Here are a few things to consider in order to help your vinyl signage last even longer:

Type of Vinyl
The type of vinyl that you select to use for your display will greatly impact the lifespan of your sign. It is important to let us know what you intend to do with your sign so that we can help you select the right vinyl for your needs. If you are looking for a vinyl that will last for a medium range lifespan, then Calendared PVC might be the best choice for you. This type of vinyl usually lasts between 3-6 years, making it a great option for a variety of applications. For a slightly longer lifespan, a good choice might be the Cast PVC vinyl. This material will last about 25% longer than the Calendared PVC but will also cost slightly more. The estimated life spans for both of these PVC options are based on the use of normal, primary colors in your signage. Using metallics on your signage with Metalized Polyester will drastically cut down the durability of your vinyl. Using metallics may reduce the lifespan of your sign to 2 years. The same is true for using fluorescents, which can mean your sign could potentially last 2 or 3 years.



Where you place your vinyl sign can also greatly impact how long your sign will last. The longevity of your sign will vary greatly depending on how it is positioned, and how much sun exposure it receives in that position. When the sign is hung vertically, there is less direct sunlight that is hitting directly onto the printed portion of the sign. Having the vinyl at an angle, such as on the hood of a car or on an awning, means that more sunlight will be directly shining on the material. The additional sunlight can make the sign more susceptible to damage such as cracking and fading. In fact, some vinyl warranties are voided if your sign is placed at an 11-45 degree angle to the sun. When you’re selecting material for your project, you’ll want to consider how much direct sunlight it will be exposed to once it is placed in the desired position.



Unfortunately, weather is going to change how long your sign lasts and it is one factor that is completely out of your control. As previously mentioned, excessive sun exposure can really cut down the life expectancy of a vinyl sign. Wind, rain, and temperature extremes can also impact the condition of the material. Depending on your needs and the specific placement of your signage, we can help you find the right material to ensure the longest possible lifespan.


With a life expectancy of 5 years or more, a vinyl sign is a great way to promote your business for years to come. If you have specific questions about where your sign will be placed or the material to use for your sign, be sure to reach out to the experts at B&B Image Group. Located in Minneapolis, MN, our experts will help you design a new vinyl display that will give you years of advertising. Contact us to learn more about our services, or to request a quote for your project.