Different print jobs call for different methods. Offset printing can be a huge help when it comes to getting razor-sharp color control, but it's also an extremely involved and expensive process. Digital on the other hand offers convenience, speed and cost-savings for business owners who have a lot to do with just a little time. Learning more about how it works and when to use it can help you tackle your next job with a sense of confidence.
How Do These Methods Work?
Offset takes your specific image and imprints it onto plates. The image is then transferred to special sheets and finally put on rollers. Each roller only containing one type of ink. This type of color specificity and consistency is laborious, which is why you should really only use it in specific circumstances. Digital printing doesn't involve the same type of set-up. This methods takes any digital image and turns it into a full-color graphic in practically no time at all.
Each digital print will look exactly as the same as the last one, which means that you (and your clients) always know what you're going to get. You can use it for flyers, letters, posters and mailers. The color is vibrant and clean, and the words will be crystal clear. Digital printing is great for when you need mock-ups done before running a full job. It gives a great representation of the final product, and can be produced extremely quickly for projects with tight deadlines.
Offset printing is a major process, so it makes sense to use it for jobs that are more than 500 pieces or more. But even then, the benefits may not outweigh the costs of the process. Offset printing can provide texture and slightly better color, but for many business owners, that level isn't needed. For both small and large jobs alike, digital printing is extremely attractive for many business owners.
Nothing beats digital printing when it comes to customizing flyers for location or for the people who will be receiving the materials. If you have one piece that will need to be slightly modified for whoever will be receiving (e.g., a personalized letter), then use digital printing. With customization becoming practically required in so many professions today, this benefit is one for business owners to take note of.