An advertisement’s worth can be determined by its size. In most cases, size formatting can make or break a brand’s self-presentation. While prototyping is important, a banner’s installation is vital. Your visual ad can be harnessed in wide formatting, which can be placed in highly visible areas. That said, wide formatting isn’t for every advertisement. Whether you’re promoting custom art prints, screen printing or digital printing, you’ll need to grasp the fundamentals of wide formatting options before installing your display.


When to Use Wide Formatting


In general, wide advertisement formats outperform tall advertisements. Simply put: They’re reader friendly. As readers look upon wide formatting, they’re able to digest a display’s different “thought units.” These thought units, created and placed carefully, can impact audiences easier than narrow ads.


With Abundant Information


Wide formatting is a great option if your advertisement proposes a lot of information. If you’re worried your readers are only viewing the advertisement “at a glance,” a wide format can help.


In a High-Traffic Area


Wide formatting is useful for billboards, roadside displays and storefront advertising. Remember: Your consumer’s time is valuable. To create a valuable message, you’ll need to make it easily digestible. Don’t give your viewers the chance to skip over content. Also, be wary of any advertisements which require a lot of head lifting.


When to Avoid Wide Formatting


Wide formatting isn’t useful in every situation. In fact, a wide format in an enclosed pace can damage an onlooker’s ability to understand information. Effective interior architectural signage lends itself to quick, concise information. A wide format, while useful in high-traffic areas, can easily burden your interior retail space.


When Banners are Used


If your advertisement area is already using banners, consider stepping away from more wide format designs. It’s possible to “overload” onlookers, turning their attention in multiple directions. It’s also easy to overstimulate onlookers to the point of information rejection.


When Little Information is Used


A wide format can, indeed, be used to present snippets of information. In fact, a lot of modern displays utilize minimalistic designs to promote quick-access information. That said, there can be too much space. It’s possible to distract viewers by forcing them to “search” for relevant information.


It’s wise to promote any wide-format information with information relevancy, too. Make sure your phone numbers, address, any deals and promotions are front and center. If you’re using visuals, make sure any décor, display options, coatings and interior architectural signage benefits them. Wide formatting options are incredibly useful, and B&B Image Group is here to help you craft an excellent design. When cutting-edge technology is available, everyone wins.