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Four Branding Tips for Effective Signage

When it comes to marketing your business, you need to connect with your customers to create a lasting and loyal customer base. One of the central aspects of good marketing in the Information Age is building a powerful brand. Your brand helps build loyalty, keeping customers coming back for more. At B&B Image Group in Minneapolis, our printing services show we understand the importance of branding in today’s world. Learn more about these four great branding tips for effectiv signage:

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The Perks Of Prototyping

If you're unaware of what prototyping is, it helps improve accuracy and eliminate ambiguities in the interpretation of a system's requirements. It helps ensure that the solution does as intended, not what the developer thinks it should do. So if this all sounds confusing, have no fear as we're here to help explain some of the many ways prototyping helps your business.

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Coating Your Signs and Banners: Creating an Interactive Experience that also Builds Your Brand

When looking at options for signage and in-store advertising, you may often think that there is just not enough room for everything you want to say. Another problem often encountered is when you want to add an extra item to the menu or leave a special message, but have to resort to generic chalkboards or whiteboards to write it down. The sign pros at B&B Image Group are here to help you blend the best of both worlds by creating branded posters, banners, and signage and then applying a coating that enables you to use it as a blackboard at the same time.

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Thinking Outside the Box: Advertising Beyond Traditional Signage

Whether you are advertising your business or promoting a limited time offer adhesive vinyl graphics are a great way to spread the word.  Vinyl graphics are fully customizable so you are able to match your company's logo with the right colors, fonts, and images.  Plus, vinyl graphics are inexpensive, so they are a great choice for limited time offers or for businesses with a tight budget.  The best feature about vinyl graphics is that they are adaptable.  This means that you can use them just about anywhere and in several applications.  Let's take a closer look at how you can advertise with vinyl graphics in innovative ways.  

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How are Die Cut Signs Made?

If you are looking to really make an impression with your advertising then die cut signage is a great option.  With a range of materials available die cut signs are a popular option because of their striking appearance and ability to be custom made to your specifications.  Understanding the different options available for die cut signs can be difficult.  Let's take a look at how each die cut option is made and what considerations you need to make before customizing your sign.

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Printing 101: Preparing Digital Documents for Physical Printing

Digital images have to be prepared before they can be physically printed. After all, a physical document is very different from a digital screen. Though we will work with you to ensure that your files print correctly, there are some things you can do to prepare your document for accurate printing beforehand.

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How to Leverage Banners to Increase Brand Awareness

External marketing tools, such as banners, have the power to cost effectively increase brand awareness among multiple market segments including your target market. You can leverage the power of banners through strategic placement, eye-catching design, and high-quality materials that will keep your logo looking fresh and legible. Size and placement are critical for effective advertisement.

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The Fine Art of Making Custom Art Prints

Making custom art prints is an artistic skill that benefits from having a keen eye for subtle differences in color, using high-quality inks that are fade-resistant, and choosing a good artwork paper to print on that is acid neutral. Selecting a good quality paper helps the images to last longer without fading and maintain their original color.

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How to Create a Theme Using Adhesive Vinyl Graphics

Adhesive vinyl graphics are useful for retail signage and interior architectural signage, especially in creating a theme and decor that is for temporary display. Many retail operations like to decorate the shop with an appropriate theme. Adhesive vinyl graphics are the perfect choice for this because they will adhere to almost any surface and are easy to reposition or remove for reuse at another time.

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The Evolution of Screen Printing

Screen printing is an economical and effective way to mass produce imagery and signage. Companies often utilize screen printing to quickly replicate advertisements or signs that will last for years. While the idea of mass production seems very modern in concept the truth is screen printing has been around for over one thousand years.

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