If you are looking to order materials from  printing services, such as business cards, brochures or signs, you may be asked if you want to include a coating on your items. Many business owners are not familiar with coatings and may have many questions when they are asked this question. Here are a few of the questions that you may have about coatings on printed goods and the answers to these questions.

 

What Are Coatings?

Coatings can be placed on your printed goods to help increase their strength and durability, add shine or aesthetic appeal and add texture. Ultimately, the coating helps to make your printed good more appealing and helps it stand out to customers. When a coating is used, a regular piece of paper, cardstock, banner or sign is sprayed with a coating material that helps to achieve these factors. There are different types of coatings, including gloss coatings, glitter coatings, metallic coatings, dry erase coatings and chalkboard coatings.

 

What Are the Benefits of Coatings?

The biggest benefit to adding a coating to your printed goods is that you help your goods stand out. Envision a business card in your head. Odds are, you are thinking of a white piece of cardstock that has the business name, employee's name, address and phone number on it. Now try to envision a business card that is coated in glitter, has a metallic sheen to it, or is glossy instead of matted. Odds are, this business card will stand apart from the others you have seen and make an impression on you. A coating can provide your printed materials with this unique look, helping it to pop and stand out from other printed materials customers have already seen.

 

How Do You Pick the Right Coating for Your Materials?

Picking the right coating is not always easy. There are many to select from and some may not work for your business. For example, if you are a divorce or criminal attorney, using a neon green glitter coating may not be professional. But if you own a hip-hop dance studio, this neon green glitter coating may be perfect. A printing company can help you to pick the right coating for your material based on your budget, the industry you are in and the look you are going for.

 

When you are looking to purchase printed goods in the greater Minneapolis, MN, B&B Image Group is the company for you. We have been offering innovative and unique digital and screen printing products since 1997. We provide a variety of services, including printed goods, signage, displays and display services, helping your business to attract more customers. Contact us today at 612-788-9461 to find out how we can help you.